See Something | Say Something
Community Shield is an Axcess-powered platform and mobile app that opens exciting opportunities for Authorities and Governmental Organizations to curate, educate, organize and mobilize a community of caring local citizens who are passionate about staying informed – and are willing to share geo-enhanced, real time data including crime reports, accident reports, emergency reports and more through a citizen reporting system with an intuitive and easy-to-use interface.
Use Community Shield as your native mobile app to provide citizens access to government police and fire news/updates. Tap into Axcess ‘Assignment’ functionality to build loyalty and interact with the population in your area. Crowdsource photo/video content from your app users – civic-pride-themed for editorial (social media) use, or as a means to document criminal activity, emergency, code enforcement or traffic scenarios.
Community Shield can also be utilized to connect citizens who care about your specific geographic area with local brands and companies demonstrating similar values – all while helping to raise additional funding for local organizations/initiatives as part of the process.
BUILD (AND INFORM) YOUR AUDIENCE
The Community Shield app has a web viewer allowing users to view updated, real-time government, police, fire and emergency updates/announcements.
It also has an ‘Assignments’ button which opens the section of the app powered by Axcess platform technology…
BUILD ENGAGEMENT, LOYALTY AND REVENUE
Assignments (which arrive via push notification) can be sent to users as a means to harvest locally themed UGC for editorial (social media) use – or as brand sponsored engagements/promotions – for which your designated entity will receive revenue.
This Axcess technology embedded in the app opens up a host of crime/emergency awareness/reporting, engagement/ communication, community/loyalty building, activation and monetization use cases for Community Shield administrators.
Community Shield provides the unique capability of geo-activation. With this unique feature, any user with the Community Shield app will automatically be geo-activated if they were to enter into an area with an active geofenced task in progress.
Target users who are currently at a specific geographic location. Or send users who are at one location to another specific location. Or utilize geofences to activate users who happen to enter into a location of interest – all options are open.
User geo-broadcasting can be set to On or Off.
Users will receive push notifications of tasks they can participate in based on their location or demographic targeting.
There are many ways this technology can be utilized by – let’s take a look at a few…
DOCUMENT LAW AND ORDER CONCERNS
There’s an accident on downtown. There are suspicious characters outside a widely attended sporting event. A resident wants to submit a code enforcement report. There’s an abandoned automobile outside of a local business…fires, floods, severe weather and more…
Citizens witness these occurrences – and they all have smartphones – but often don’t know who to inform. With Community Shield they can inform your organization/entity – with all pertinent details – in real time.
Invite Community Shield users to to document and report accidents, traffic violations, suspicious characters, crimes, animal enforcement situations, code enforcement violations and more – all through free-form photo/video/text uploads via the Axcess-powered mobile app technology.
Axcess has robust authentication and verification functionality built into the platform – along with gelocation data attached to all uploads. No questions – you’ll always know what, how, when and where it happened.
GARNER ADDITIONAL INSIGHT
Is there an event or occurrence tied to a specific geographic area that you’d like more data about? With Axcess, it’s simple to target users who are currently in side the perimeter of concern with a push notification assignment and immediately harvest time-sensitive information from the actual location of interest – photos, videos, survey answers, interviews.
SEE SOMETHING | SAY SOMETHING:
1. PUBLIC REPORTS CONCERNS
A Community Shield user witnesses a situation of national or local concern – and uses the app to upload the details plus photo/video depictions of the scene. All uploaded reports are geotagged with the location/time of upload – and additional verification/authentication metadata.
2. COMMUNITY SHIELD ADMINISTRATORS COORDINATE RESPONSE
Community Shield administrators receive instant notification of the situational report via the robust Community Shield administrator backend. Uploaded data and imagery along with geodata/metadata (and possible Voice Connect interview with uploader) empowers the administrator to rapidly assess the situation and quickly deploy the appropriate resources to the correct location.
EDITORIAL UGC ASSIGNMENTS
INTEGRATE NEW PERSPECTIVES
Modern audiences with camera-equipped smartphones have the desire to participate in the content creating process alongside print/digital publications and official social media feeds.
INCREASE AWARENESS IMPROVE RELATIONS
Integration of Community Shield sourced UGC content into your social media posts opens the door to multiple exciting community building and engagement possibilities.
Raise awareness of local and fundraising events. Use UGC campaigns to raise important issues to top of mind for local residents. Create a community comfortable interacting with their national or local authorities.
Community Shield allows for effective dispatch, ingestion and management (including rights management and verification/authentication functionality) of UGC campaigns and submitted content.
SPONSORED UGC ASSIGNMENTS
BRING ADDITIONAL VALUE TO THE USERS OF COMMUNITY SHIELD
Your audience is comprised of consumers and working family members who would love to take part in fun and exciting assignments in exchange for discounts and other rewards.
At the same time, there are brands that are willing to pay for geo-enhanced engagement with those consumers – and the Axcess tasking/rewards functionality built into Community Shield was designed (in part) to facilitate relationships just like these.
RAISE ADDITIONAL FUNDING WHILE HELPING SERVE THE COMMUNITY
Brands pay per notification (or per ‘Assignment’ complete) – users of your app are happy to participate in fun and engaging assignments to help raise money for the entities/initiatives you designate, and to earn small rewards for themselves- all the while, users are also being reminded to open your Community Shield app, where they’re exposed to your content and messaging – keeping your organization top-of-mind.
TRAFFIC TO STORES = FUNDS TO CIVIC CAUSES
AN ADDITIONAL REVENUE STREAM
The Axcess technology the Community Shield app is built on can also be used to drive traffic to specific local brick and mortar locations – and there are brands and retailers that will pay to access that traffic while simultaneously affiliating themselves with a civic cause.
ENGAGING LAST MILE CAMPAIGNS FOR YOUR AUDIENCE
In these “Last Mile’ campaigns, Community Shield app users will receive assignments via push notifications on their phones. They will be given the opportunity to ‘Accept/Decline’ the opportunity to visit a geofenced store location and interact with a specific product – uploading a photo/video, or possibly answering some quick survey questions.
In exchange for participating in these ‘Last Mile’ campaigns, Community Shield users are rewarded with a digital coupon as an incentive to purchase while at the point of sale – while the local business pays money to your organization for every notification or assignment complete.
COMMUNITY SHIELD GEO-FENCED CAMPAIGN FLOW
1 - Create a Task and Target Respondents
Define the parameters of your real-time location-based assignment to dispatch citizens within close proximity to an event of interest.
2 - Publish Your Task - Activate Your Users
When your targeted users cross the geofence and step into the digital crosshairs of your new task, they’ll recieve an invitation via standard push notification through the Community Shield app on their smartphone. Users will provide on-location situational updates, based on your requests, while at the point of interest.
3 - Receive Real-Time Verified Data
All uploaded content immediately arrives in the CMS and is available to Community Shield administrators. Each piece of content/data is authenticated/verified and can be quickly utilized to gain a deeper understanding and allocate the appropriate response resources.
MOBILIZE YOUR COMMUNITY
INFORMING YOUR CITIZENS ABOUT IMPORTANT INFORMATION
Sometimes there’s a water main break. Sometimes there a traffic accident backing up traffic. Sometimes there’s a missing child. Sometimes a dangerous criminal has finally been apprehended.
In every community there are occasions when the citizens need to be made aware of information about rapidly evolving events.
REAL-TIME NOTIFICATIONS – REAL-TIME ACTION AND RESULTS
With Community Shield – and its Axcess-powered push notification tool – sending a customized message and link to your entire app userbase (or a demographic/geographic segment) is a quick and simple process.
Mobilize your community on mobile to get them to the information they need when they need it.