Axcess is a mobile solutions platform by Engagement Media Technologies that enables Brand Marketers to communicate and directly engage with a network of smartphone using audiences for the purpose of activating/engaging consumers to participate in marketing, research, and promotion related tasks in exchange for rewards.
Most businesses propose consumer behavior and then hope for a positive outcome…but what if you could provoke behavior?
From first encounter to close – this is what Axcess delivers!
Not just customers to your store – but to an aisle, to a shelf, to a brand.
Axcess starts and completes the loop – bringing consumers ‘The Last Mile’ from promotion, to presence, to purchase — and because the Axcess platform has robust authentication and verification functionality built in – you will always know what happened, when it happened and where.
WHAT DOES AXCESS DO?
1 – AXCESS CAN DRIVE CONSUMERS TO ENGAGE WITH BRANDS AND PRODUCTS AT THE POINT OF SALE. WE CAN BRING CONSUMERS ‘THE LAST MILE’.
We alter consumer behavior. Through our platform and app, we can provoke consumers to leave the places where they currently are, visit chosen products on a store shelf and provide us with proof of product engagement.
The Axcess tasking and rewards platform is designed for true Active Engagement: generating exposure, beginning a meaningful relationship, and closing the marketing circle by bringing consumers ‘The Last Mile’ for your brand by sending them to the point of experience and activating/monetizing them at the point of sale.
Most advertisers and marketers cannot do that. Axcess can.
2 – AXCESS CAN DRIVE CONSUMER RESEARCH PANELISTS TO PLACES THAT WILL DIRECTLY IMPROVE THE QUALITY OF THEIR INPUT.
Asking panelists questions about a product while they are in a focus group room, or taking part in a home computer survey, is the old way of conducting research. Asking panelists those same questions while they are physically holding the product in their hand at a specific retail location is the future. Through our platform and app, we put the panelist in-venue and in direct physical contact with the product – and we can prove it.
The Axcess platform facilitates a direct and real-time research connection with consumers empowering brands and research firms to learn what happens at the point of experience – while it’s still happening.
Most research organizations and panel firms cannot do that. Axcess can.
ALL RIGHT, SO WHAT DOES THAT MEAN? HOW DOES IT WORK?
Axcess empowers real-time engagement experiences through web and mobile.
There are multiple options available for organizations looking to quickly and easily harness the complete functionality of the Axcess platform for use in marketing and/or research campaigns.
Use your app – or ours! Use the EMT API/SDK to integrate the features of our platform into an existing (or in-production) mobile app, use our proprietary “Axcess” mobile app, or reskin our proprietary “Axcess” app with new branding.
As soon as the integration is complete, you can put the EMT platform to work for your brand or organization:
AXCESS CAMPAIGN FLOW
1 - Create An Assignment
Set your goals, desired tasks and short survey (if desired.) and publish your assignment on the Axcess platform.
2 - Send The Assignment
Choose target geographic and demographic factors from your own users – or the Axcess database of 3+ million global consumers – and click “SEND ASSIGNMENT”. Users will receive your assignment invitation via a standard push notification through our Axcess app on their smartphone.
3 - Receive The Data
Consumers “accept” the assignment by completing the requested tasks such as answering questions, taking photos or posting a comment on a social media site. Participating consumers earn money and sponsored rewards for their completed tasks. You receive a comprehensive data package of all consumer feedback.
INCREASE ENGAGEMENT AND ACTIVATION WITH YOUR CUSTOMERS
EMT empowers Brands and Research Firms to reach consumers directly – via their mobile devices – and provoke desired behavioral change
- Create ‘Assignments’ and dispatch them to targeted users
- Drive consumers into retail (or other) locations.
- Place consumers in direct interaction with a physical product
- Gather real time consumer insights at the point of experience
- Increase likelihood of purchase conversion by in-store shoppers
Proprietary front end enables targeting of consumers by geography, demographics, group affiliation or proximity (geo-fencing).
Conduct assignments seeking photo/video content, survey responses, qualitative “call-back” data, social sharing, or a custom combination.
Proprietary back end allows validation and verification of completion – and collection and management of user generated content via a powerful CMS.
In the marketing realm, the Axcess Platform enables organizations with access to large audiences a turnkey solution to activate and monetize those audiences at the point of sale. We can close the marketing circle through engagement strategies and technology designed to bring consumers ‘The Last Mile’ for your brand.
In the research realm, our access to 3+ million (and growing) research panelists assures that clients will receive access to multiple data points and unprecedented levels of authenticated insight as fast as they come into existence at the point of experience.
Our platform empowers brands with the staggering capabilities of Active Engagement – a mobile call-to-action resulting in the most intimate brand driven research experience most consumers have ever participated in. Learn what happens at the point of experience – while it’s still happening.
WATCH THE VIDEO BELOW TO LEARN MORE ABOUT OUR PLATFORM IN ACTION FOR RESEARCH APPLICATIONS
AXCESS PLATFORM FEATURES
Target via geographic location, geofence, user-group, and/or user demographics (age, gender, etc.). Conduct assignments seeking photo/video content, survey responses, qualitative “call-back” data, social sharing, or a custom combination.
REAL TIME RESULTS
The Axcess platform is designed to reveal multiple data points and deep levels of insight as fast as they come into existence!
AXCESS DEEPER DATA WITH AXCESS BEACONS
Turn your retail display into a ‘Smart Display’…
Turn your brick and mortar store into a ‘Smart Store’…
Integrate the power of Axcess Beacons to bring consumers ‘The Last Mile’!
Axcess Beacons (a powerful add-on available within the Axcess Platform) utilize micro-location coordinates to trigger contextual actions designed by brand/business owners on the smartphones of their customers.
Whereas Axcess GPS geofences allow you to push engagement campaigns to consumers who are in (or near) your store — Axcess Beacons enable more granular location awareness, meaning they offer tremendous potential to target customers as they browse through the store with relevant, personalized campaigns, offers and information on a product by product basis.
Also – business owners can now benefit from quantitative location data on visits and customer feedback.