ENGAGEMENT MEDIA TECHNOLOGIES
MOBILE POINT-OF-SALE MARKETING
IN-VENUE SMARTPHONE PROMOTIONS
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Engagement Media Technologies (EMT) offers a mobile solutions platform that enables Brand Marketers to communicate and directly engage with a network of smartphone using audiences for the purpose of activating/engaging consumers to participate in marketing, research, and promotion related tasks in exchange for rewards.
1 – EMT CAN DRIVE CONSUMERS TO ENGAGE WITH BRANDS AND PRODUCTS AT THE POINT OF SALE.
We alter consumer behavior. Through our platform and app, we can provoke consumers to leave the places where they currently are, visit chosen products on a store shelf and provide us with proof of product engagement.
Most advertisers and marketers cannot do that. EMT can.
2 – EMT CAN DRIVE CONSUMER RESEARCH PANELISTS TO PLACES THAT WILL DIRECTLY IMPROVE THE QUALITY OF THEIR INPUT.
Asking panelists questions about a product while they are in a focus group room, or taking part in a home computer survey, is the old way of conducting research. Asking panelists those same questions while they are physically holding the product in their hand at a specific retail location is the future. Through our platform and app, we put the panelist in-venue and in direct physical contact with the product – and we can prove it.
Most research organizations and panel firms cannot do that. EMT can.
Use your app – or ours! Use the EMT API/SDK to integrate the features of our platform into an existing (or in-production) mobile app, use our proprietary “StringFly” mobile app, or reskin our proprietary “StringFly” app with new branding.
Our proprietary “StringFly” mobile app is also known as:
The App That Makes You Money™
The App That Makes You Famous™
We also have OneNews – another version of our app optimized for crowdsourced citizen journalism activities. Perfect for news organizations and other media entities.
As soon as the integration is complete, you can put the EMT platform to work for your brand or organization:
Set your goals, desired tasks and short survey (if desired.) and publish your assignment on the EMT platform.
Choose target geographic and demographic factors from your own users – or EMT’s database of 3+ million global consumers – and click “SEND ASSIGNMENT”. Users will receive your assignment invitation via a standard push notification through our StringFly app on their smartphone.
Consumers “accept” the assignment by completing the requested tasks such as answering questions, taking photos or posting a comment on a social media site. Participating consumers earn money and sponsored rewards for their completed tasks. You receive a comprehensive data package of all consumer feedback.
• Create ‘Assignments’ and dispatch them to targeted users
• Drive consumers into retail (or other) locations.
• Place consumers in direct interaction with a physical product
• Gather real time consumer insights at the point of experience
• Increase likelihood of purchase conversion by in-store shoppers
Proprietary front end enables targeting of consumers by geography, demographics, group affiliation or proximity (geo-fencing).
Conduct assignments seeking photo/video content, survey responses, qualitative “call-back” data, social sharing, or a custom combination.
Proprietary back end allows validation and verification of completion (including location data) and collection and management of user generated content via a powerful CMS.
In the marketing realm, the EMT Platform enables organizations with access to large audiences a turnkey solution to activate and monetize those audiences at the point of sale.
In the research realm, our access to 3+ million (and growing) research panelists assures that clients will receive access to multiple data points and unprecedented levels of authenticated insight as fast as they come into existence at the point of experience.
62% of consumers are more likely to purchase a product if their opinion has been sought by brand. Nine in ten prefer to undertake market research via new technology.
Here's What They're Saying About Engagement Media Technologies...
Target via geographic location, geofence, user-group, and/or user demographics (age, gender, etc.). Conduct assignments seeking photo/video content, survey responses, qualitative "call-back" data, social sharing, or a custom combination.
To hear about how EMT and StringFly can help you engage with, learn from, and reward customers through your mobile app, contact us today!